The planet that gets brightest as viewed from Earth is Venus. Its
maximum magnitude is -4.4. Venus is the planet that
approaches nearest to Earth, but it is also the most effective at
reflecting sunlight because it is covered by cloud. Venus's cloud
tops reflect 76% of the sunlight falling on them.
When Venus is at its brightest, it is at crescent phase. Because
Venus's orbit is nearer the Sun than Earth's, the disk of Venus is
only fully illuminated - or nearly so - when Venus is on the
opposite side of the Sun from Earth, where it is at its greatest
distance and smallest apparent diameter. When Venus is on the
same side of the Sun as Earth, only a crescent of its sunlit side is
visible from Earth, but that crescent has a much greater apparent
area on the sky than 'full' Venus does at its much greater
distance.
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